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Brand Development & Web Design
About the project
Leading Influence is a pioneer organization that provides chaplaincy services to politicians in Canada. Having been in operation for over 10 years and established in 5 provinces, they wanted to refresh their brand and improve their online presence, to help them expand nationally. With separate websites and social channels for their provincial networks, and a lack of brand consistency, they found that many people weren’t connecting with the main brand. We were able to work with their team and provide a comprehensive communications audit, showing that by developing a brand guide to establish brand consistency, and consolidating their assets into a single refreshed website, more people would connect with the brand, improving awareness, reach and funding opportunities.
It was exciting to help them complete this work in time for their Pray Canada national campaign, which reached thousands of people from coast to coast during the 2019 federal election. You can learn more about them at leadinginfluence.com
* Video courtesy of Leading Influence