One of the main reasons organizations don’t grow or profit is because they lack clearly defined goals and a clear process to achieve them. This is true regardless of the size of your organization.
It’s obvious that big brands and non-profits with hundreds of staff need to spend vast amounts of time and resources defining their brand objectives and strategy – they have to keep this massive organization moving in the same direction.
But all brands should have the following key assets:
a) a clear vision and mission statement to keep all their efforts aligned to a common goal
b) some form of brand guide to keep all their communications consistent
c) a 2-3 year plan for strategic growth with defined, measurable goals as part of a healthy business plan
We work our clients to help them get clarity on their brand strategy, so they can be confident that they are putting their time, money and energy towards profitable goals.
* May include market research and stakeholder engagement such as interviews and surveying, as necessary.